Giving out free products could be one of the surest ways of advertising your brand. Most companies use promotional products such as branded shopping bags, mugs, notebooks, and pens, promoting instant brand recognition. The idea is that they must be useful to the recipients for their impact to be truly felt.

Branded merchandise should inspire people to take action by selecting one business over all of its competitors. Alternatively, the products ought to at least help people remember the brand so that, at some point in the future, they opt for it and do business with it.

In this digital era where people spend a lot of time on their electronic gadgets, giving them business cards is not an appropriate marketing strategy. Worse still, most people throw away business cards in less than a week without looking at the contact information. While business cards are evidently irrelevant in 2022, people still give them out because it’s one of the fastest ways to convey brand contact information to potential customers. However, it is still ineffective considering most people don’t even look at the contact information or save it for later use. As such, promotional products remain a better option since they are helpful items that can’t just be thrown away. They are also more presentable and attractive considering you can use different items and designs for this purpose, unlike a business card which is just a piece of paper.

One of the reasons why start-ups fail is ineffective marketing, usually caused by issues such as lack of finances. Since many small businesses do not have adequate finances, choosing cost effective strategies can help a great deal in keeping them afloat. For instance, the use of promotional products is among the cheapest ways of marketing your brand. Additionally, prospective customers are more likely to remember your brand for a long time, and this saves you from recurrent advertisement costs.

When advertising a new product, the impression you give your potential customers greatly determines whether they will purchase it or not. Typically, offering them a promotional product works better than just using plain words to market your brand. Since most people like gifts, the potential customer will have a positive impression of your brand and is more likely to become a loyal customer.

In a competitive market, a customer will go for a brand that presents itself most perfectly. For example, if one brand is giving away free products while the other one is asking people to go and check their website, the former is more likely to generate more leads. This is because giving away gifts gives your business a competitive edge in the market. Generally, a buyer would prefer something tangible to lots of words that they may never recall. In the above example, a customer may not even remember the name of your website.

Business events, such as trade shows, are an excellent opportunity to dazzle a crowd with your freebies.